ZW Knowledge Motion Applied sciences, an built-in internet advertising, precision advertising, information analytics, and different value-added companies firm, introduced that it has signed a letter of intent (“LOI”), and has formally proposed an acquisition supply to Henan Baodun Data Expertise Co., Ltd (“Baodun”).
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Pursuant to the LOI, the supply worth and phrases will probably be negotiated and decided upon completion of due diligence, and the completion of the transaction is envisaged within the fourth quarter of 2022. Upon the completion of the acquisition, Baodun will grow to be a wholly-owned subsidiary of the Firm, and can stay its independency in operation to supply one-stop eCommerce advertising service options and full company operation companies for purchasers.
Baodun is a full-service web advertising firm integrating content material advertising, promoting impact optimization and model advertising. Baodun has the great company qualification like ByteDance and Kuaishou, and might present web promoting and advertising assets on a number of consumer facet product platforms, together with however not restricted to toutiao.com, ixigua.com, TikTok and Kuaishou. Its main cooperating purchasers embody SF Categorical, Belle, and Tongrentang. Baodun generated roughly $50 million in annualized income in 2021 and expects to proceed rising with a double digit’s progress price this 12 months.
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The strategic acquisition of Baodun is meant to reinforce ZW Knowledge’s competitiveness inside the business and particularly within the quick video platform market. The addition of Baodun, along with the Firm’s present experience in promoting, would considerably enhance the Firm’s strengths briefly video promoting, merchandising and promotion enterprise areas, and develop the social eCommerce enterprise to onboard a brand new progress level. The Firm expects that this acquisition will drive a significant improve briefly and long-term ZW Knowledge’s income.
“We’re excited to announce this deliberate acquisition of Baodun. The quick video market has expansive improvement prospect, and these days, social media platforms resembling TikTok and Kuaishou have billions of customers domestically and internationally. The elite veterans of Baodun are primarily situated in Zhengzhou, Henan Province and Guangzhou, Guangdong Province. We’re extraordinarily thrilled that the founding father of Baodun, Ms. Ning Lv, as one of the crucial skilled ECommerce operators in China, will be part of the Firm with the administration staff upon the completion of the transaction. The addition of the brand new staff will speed up the event of our quick video merchandising capabilities and reinforce our dedication to constructing a number one merchandising enterprise in China. We imagine that this acquisition will drive the diversification of our enterprise, type a brand new revenue progress level, and improve the profitability to carry close to and long-term values for shareholders,” commented Handong Cheng, Chairman and Chief Govt Officer of ZW Knowledge.
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