Last week, LG announced it would allow third-party TV makers to use the webOS platform, and now its main rival is following in their footsteps. Samsung has revealed that it will be licensing its Tizen OS TV platform for the first time for use on non-Samsung TV models, working with Akai, RCA and several other brands (Bauhn, Linsar, Sunny, Vispera) sold in Europe and Australia and New Zealand.

The partnership gives these producers access to Tizen OS features such as Samsung TV Plus (free TV and video platform), Universal Guide for discovery and personalized recommendations, and Samsung’s Bixby and other voice assistants.

As we noted when LG first announced that it would license webOS to other TV manufacturers, these deals give buyers another option for cheaper smart TVs that could otherwise run Android TV, Roku, or Amazon Fire TV. While you’ve probably never heard of many of the brands mentioned, the fact that Samsung is opening its Tizen platform means it could hit TVs sold in the US at some point.

Samsung’s smart TV and LG’s webOS are good options instead of Android TV, as both offer good search and personalization capabilities, a choice of multiple voice assistants (own plus Alexa and Google), and support for Apple Airplay (though not Chromecast). Google TV is a big update to Android TV, but most TVs and streaming devices like the NVIDIA Shield TV still use the latter – although Google’s plan is to ultimately have all third-party devices with Google TV.

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