• With over 5 billion viewers watching their favorite sport, soccer fans seek an immersive stadium experience in their living room

United Arab Emirates – EROS, a leading retailer with more than 15 stores in the UAE, announced that the FIFA 2022 World Cup is fueling demand for big screen TVs / panels and sound bars – forecasting sales growth of up to 200 percent.

According to FIFA, Qatar 2022 will be watched by over 5 billion people. A recent study by YouGov also indicates that seven out of ten soccer fans in the UAE plan to watch World Cup 2022 at home.

EROS emphasizes that the World Cup remains a social experience, with fans spending an average of 5,400 minutes to watch their much-anticipated monthly sport in the comfort of their own home with family or friends. United Arab Emirates residents will look at upgrading their old TVs to at least 65 ” to 98 ” screen for a better stadium experience – as this is the first World Cup to be held in an Arab country.

There are several attributes that the fan will look at to evoke the atmosphere of the stadium in addition to the big screen. This includes the faster refresh rate required for fast sports, smooth picture quality, realistic sound and better connectivity among other smart features.

EROS will also provide a range of promotions such as Extra Warranty, Free Soundbar, Buy Now, Pay Later, Easy / No Interest Payment Plans, and Discounts among other Value Added Offers. In addition, the retailer will provide consumers with a sustainable option to replace their old TVs and help them save.

Mohammad Badri, Director of the EROS Group said: “The World Cup is one of the most watched sporting events in the world. Fans who want a closer, better view and feel the thrill of the World Cup action will surely take advantage of this opportunity combined with other holiday promotions to upgrade their TV to a bigger screen. At EROS, consumers can choose from premium or affordable TVs and also save significantly thanks to our attractive promotions. “

EROS will run a massive promotion from October 24 to November 30 both in brick-and-mortar stores and online, providing 24-hour delivery and free installation in any emirates.



EROS Group is a 54-year-old reputable organization specializing in the distribution and retail of consumer electronics, mobility, IT, home appliances and convergence products. The group benefits from its base in the United Arab Emirates, which is strategically located at the crossroads of Asia, Africa and Europe, with the capacity to serve over two billion people, through a complex mix of channels: energy retailers, independent retailers, souk markets, exporters, system integrators, architects, consultants and experts.

The group has evolved from one store, one distribution house brand, to building a portfolio of world-class international brands and retail stores, including brand boutiques. The group serves customers in the United Arab Emirates and selected markets in the Middle East and North Africa (MENA) region. The organization proudly works with over fourteen international brands, operates 14 retail stores, including 3 Samsung and 2 Huawei stores across the United Arab Emirates, and has three service centers throughout the United Arab Emirates. The EROS Group continues to operate on a daily basis as part of a seamless logistics process to achieve its main goal: Customer Delight. For more information, please visit www.erosgroup.ae or www.eros.ae

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