Philips has just removed the cover of two exciting new series of OLED TVs designed to build a reputation for design excellence and brilliant picture and sound that have helped it become the fastest growing OLED TV brand in Europe.

The two series are OLED + 937, available in 65 and, for the first time for Philips (and owner of TP Vision), 77-inch screen sizes and OLED + 907, available in 48, 55 and 65-inch options.

The OLED + 937 is a step up from last year’s extremely impressive OLED + 936 series, but the OLED + 907 brings something different to the Philips TV series. So we’ll start by looking at it in more detail.

The idea behind it is to offer something that sits between the already released OLED807 series and the new high-end OLED + 937. The main ways it achieves this position in the mid-range is by offering an improved OLED panel design and sound system compared to the OLED807, but carrying less efficient image and sound processing systems than the OLED + 937.

On the front of the OLED panel, it happily uses both of the newest types of EX OLED panels that provide up to 30% more brightness than regular OLED TVs, as well as a heat sink element that helps it run even brighter (Philips says 1,300 nits on a 10% white HDR window). ) while significantly reducing the potential for both temporary and permanent image retention. For comparison, the 807 receives an EX OLED panel, but does not have a heat sink.

The OLED + 937 models also have an EX panel and a heat sink, but in addition they feature Philips’ high-quality “Dual Engine” image processing system that uses two chips instead of one to achieve better results. OLED + 907 receives only the single-chip iteration of Philips’ new (sixth) generation P5 processor.

While the OLED807, OLED + 907 and OLED + 937 models receive audio systems developed through Philips’ successful collaboration with UK audio brand Bowers & Wilkins, the 907’s 80W 3.1 system is ahead of the OLED807’s audio system, adding a list of progress – firing the drivers in the sloped housing that hangs from the bottom edge of the screens, and by incorporating a surprisingly large array of woofers and four passive heat sinks into the back of the TV.

The OLED + 907 audio system delivered extremely dynamic, powerful and detailed results at the shows at Philips’ inauguration in Berlin. In fact, if you add this sound quality to OLED + 907’s use of a new, more refined / accurate version of Philips’ popular Ambilight system, in which the LEDs behind the screen create a halo of colored light around the screen that can track the color content of the images viewed, OLED The +907 looks like it has all the tools it needs to make a real splash in the average 2022-2023 OLED space.

It is worth noting that in addition to greater “resolution”, the latest Ambilight system is now part of the Aurora feature, which combines Ambilight effects with a range of on-screen photos and videos from Red Bull and The Explorers to give you a sort of “screensaver plus” instead of the usual big black screen when you are not seriously watching new TV sets.

OLED + 937 follows the more familiar ground for Philips, but it looks no less impressive and promising. What immediately distinguishes it from the OLED + 907 is the large, heavy exterior speaker enclosure (delightfully covered in Kvadrat Audiomix fabric), which also doubles up as a TV desk stand when the TV is not hanging from the wall.

This loudspeaker enclosure now produces a whopping 95W of power in a 5.1.2 speaker setup which is revealed in the demos to create a truly enormous, room-filling space of three-dimensional audio space. This unlocks the splendor of Dolby Atmos soundtracks potentially more effectively than any other TV sound system I’ve heard so far. There was even an impression of sound coming from behind my sitting position during the demonstration, and that just never happens with the sound systems on the TV.

The key among the new additions to the P5 image processing system on the OLED + 907 and OLED + 937 models is the advanced HDR system, which, according to Philips, uniquely improves HDR performance by analyzing the incoming image frame by frame, and no more. typical scene by scene.

Both the OLED + 937 and OLED + 907 series support all the latest 4K / 120Hz gaming features, variable refresh rates (including AMD Freesync Premium and Nvidia G-Sync), and low latency auto switching.

While the new OLED TVs caught the most attention from Philips at their Berlin showcase, the brand also unveiled a potentially interesting new range for those looking for brighter TV options in the shape of the PML9507. These 55, 65 and 75 inch TVs use mini LED backlight technology to provide a declared peak light output of 1500 nits; wear the latest 6th generation Philips P5 image processor and the latest Ambilight system; and again offers powerful sound in the form of a 2.1 system with down-firing tweeters, two mid-range drivers, a separate triple subwoofer with two passive radiators and 70W power.

All three of these new Philips series will be powered by the Android 11 TV operating system and will continue to support all current HDR formats, including HDR10 + and Dolby Vision.

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