New entrant in sports activities broadcast market Sports18 prone to make race to win IPL media rights more durable

On Friday, Viacom18 introduced the launch of Sports18, the community’s devoted sports activities broadcasting channel. The channel is anticipated to supply Indian viewers with world sports activities content material together with the Fifa World Cup Qatar 2022, NBA, LaLiga, Ligue 1, Serie A, Abu Dhabi T10, and prime ATP & BWF occasions.

Other than the most important sports activities properties in soccer, basketball, tennis, cricket and badminton, the channel will present entry to programmes masking worldwide sports activities information, journal and highlights reveals.

“We’re happy to launch a devoted sports activities channel for an viewers throughout demographics and geographies,” mentioned Viacom18 Sports activities CEO Anil Jayaraj mentioned in a press launch.

“Sports18 will try to be India’s most-coveted broadcast community by offering followers easy accessibility to a complete bouquet of worldwide and premier sports activities content material.”

On March 29, the BCCI had introduced the discharge of Invitation to Tender for Media Rights for the Indian Premier League 2023-27 broadcast cycle.

With Sports18’s entry into the sports activities broadcast market, the race to accumulate the rights between massive gamers corresponding to Disney, Amazon, Star Sports activities, Sony, Zee is anticipated to grow to be even tighter.

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