The European retailer of status fragrances and sweetness merchandise has partnered with digital model expertise creator Revieve to develop a digital solar care advisor for its prospects in Italy. Dubbed “AI Suncare Advisor”, the instrument has been designed to supply shoppers a hyper-personalized model expertise that helps them uncover essentially the most appropriate solar care routine primarily based on their pores and skin, their setting, and their life-style preferences.
Going past preconceived concepts
“Suncare merchandise have traditionally had a nasty repute. Most individuals suppose they’re sticky, messy, and solely suited to at least one pores and skin kind. That repute plus lack of solar prevention schooling makes some individuals shrink back from solar safety,” says Sampo Parkkinen, CEO of Revieve. “On the identical time, shoppers are greater than ever vocal about their issues for correct solar care and the necessity for personalised choices to guard their pores and skin from the dangerous results of solar publicity.”
This hole impressed Revieve and Marionnaud to develop a brand new option to enlighten shoppers concerning the significance of solar safety, and assist them higher perceive their pores and skin issues and circumstances, whereas guiding them on their private solar care journey.
“The problem was to supply all that inside one seamless on-line expertise,” emphasizes Parkkinen.
Customised on-line expertise
Accessible on the retailer’s web site the expertise consists of three simple steps.
At first, shoppers enter their issues and expectations out of a solar care routine. Subsequent, they take a selfie that’s analysed with patented cell selfie diagnostics primarily based on superior selfie pores and skin metrics to detect important solar publicity issues, corresponding to hyperpigmentation, melasma, freckles, and wrinkles. Lastly, the person is supplied with an optimum solar care routine proposal consisting in a curated record of Marionnaud solar care merchandise.
“The AI Suncare Advisor makes it simpler for patrons to seek out appropriate solar care merchandise tailor-made to their desired solar care objectives. Accounting for every particular person person’s life-style, the AI Suncare Advisor empowers Marionnaud buyers to teach themselves about their pores and skin well being and wishes by taking into account pores and skin tone, pores and skin kind, private pores and skin well being issues, present life-style and environmental elements that will have an effect on their pores and skin,” concludes Parkkinen.