Making Secondhand On-line Buying a First Fee Expertise


Celine Mol ’17, ’19, Co-Founder and CTO of Beni, a brand new secondhand on-line procuring instrument, has a mission of accelerating the round financial system. Previous to founding Beni, Celine leveraged her background in environmental science and information science to pursue these passions at Apeel Sciences, a UCSB-grown biotech startup targeted on preventing meals waste. Throughout her 3 years there as a software program engineer, along with constructing nice relationships along with her fellow engineers, Celine constructed a globally used information assortment platform from the bottom as much as acquire insights on fruit conduct. When Celine shouldn’t be engaged on Beni, you’ll be able to catch her taking part in outdoors or consuming soup (sure, even on a scorching day).

I perceive that you simply grew up in Silicon Valley. Did your proximity to so many profitable tech startups there assist encourage you to wish to turn into an entrepreneur?

It positively had an affect on me! Each my mother and father labored in tech, so I used to be accustomed to that world from a younger age. I grew up across the phrases “massive information” and “tech stack”. I spent numerous afternoons within the Apple headquarters car parking zone, watching all of the Apple staff crossing the road holding their laptops and low mugs, ready for my mother to return decide me up from center college. Summers had been spent studying code with ID Tech camps at Stanford College. Rising up within the Silicon Valley bought me enthusiastic about how know-how can be utilized to alter the world. Finally, rising up within the Silicon Valley gave me a perception that the world will be made higher, a curiosity to determine how, and a willpower to be a part of that change.

With two levels from UC Santa Barbara (BS in Statistics and a Grasp of Environmental Science & Administration), you’re a true Gaucho. Do you will have any professors or colleagues that stand out out of your time right here?

Sure – I’m very grateful for my time at UCSB! I wouldn’t be the place I’m at present with out the folks in my life which have influenced me a method or one other. Particularly, I’ve to thank:

  • Pierre Wiltzius, the Government Dean of the School of Letters and Sciences, for talking with me at a UCSB EMBODI occasion within the Bay Space and galvanizing me to turn into a UCSB scholar after I was nonetheless in highschool.
  • Kelly Adams for introducing me to the oldsters on the Motion Lab (my first internship at UCSB), and later inaugurating me into the UCSB Innovators Circle.
  • Matthew Cieslak and the oldsters on the Motion Lab / Mind Imaging Middle within the Division of Psychological & Mind Sciences, as they’re those that impressed me to pursue a level in Statistical Sciences.
  • Wendy Meiring within the Statistical Sciences division for turning that pursuit right into a ardour for me – it was in one in all her lessons that I had the conclusion of simply how game-changing statistics will be.
  • David Auston from the Institute for Power Effectivity, the oldsters from the Local weather Hazards Group within the Geography Division, and Kyle Butts and a few of my different environmentally-focused undergrad friends for uplifting me to pursue a Grasp’s diploma on the Bren Faculty and use my newfound information science abilities to impression the environmental area.
  • Lastly, Emily Cotter on the Bren Faculty for serving to me channel my ardour for entrepreneurship into actionable steps that I might take to make a distinction on this world.

Beni is the third “Gaucho Grown” firm that you’ve been part of after co-founding The Hurd Co. and dealing at Goleta-based Apeel Sciences. What’s it about UCSB that helps launch so many companies?

I believe UCSB typically has a mindset for innovation – in most of the lessons I took when an inefficiency in our world was mentioned, there was at all times the follow-up – pondering creatively, what are some options that might be carried out to resolve these issues? Many fascinating lectures became inspiring group discussions about how issues might be made higher. Along with that, UCSB college students have at all times been very collaborative and supportive of each other. I’ve had a variety of loopy concepts all through my time there. I developed a closed-loop and community-focused enterprise mannequin which used compost as a renewable power supply to cut back international methane emissions and divert meals waste from landfills. I repurposed beer bottle caps into jewellery to lift cash for ocean schooling and consciousness. I went by a number of iterations of “aquatunities” (aquaculture alternatives) in my first Eco-Entrepreneurship class at Bren. Regardless of the thought, the response from my friends and professors was at all times “Go for it!” Lastly, there are an rising variety of assets rising at UCSB to help college students who wish to gas their entrepreneurial drive – taking part within the New Enterprise Competitors, taking lessons with the Expertise Administration Program (or Eco-Entrepreneurship should you’re at Bren), attending workshops or startup mixers hosted by CNSI, becoming a member of the UCSB Innovators Circle community – the listing goes on!

The Beni crew has a robust management crew targeted on making “re-use” simpler than ever

In your firm web site, it says that Beni is “right here to speed up the round financial system.” Are you able to clarify what precisely the round financial system is and why it’s so vital transferring ahead?

Proper now, our financial system may be very linear – we take assets and supplies from our surroundings (e.g. water, petroleum), we make them into issues that we use (e.g. clothes), after which we get rid of them once we are performed utilizing them, most of the time earlier than they’ve reached the top of their helpful life. This mannequin will be often called take-make-waste. For this to turn into round, it must be re-designed towards a reuse-based mannequin. What was as soon as “waste” will be made “take” (recycling supplies) or higher but, “make” (reuse/restore). Due to the variety of assets used to make issues within the first place, the highest-level purpose is to maintain precious issues in use or circulation for so long as attainable. In response to McKinsey & Firm (Style On Local weather Report, 2019), to align with a 1.5-degree pathway within the subsequent 10 years, 1 in 5 clothes should be traded by round enterprise fashions (e.g. being purchased and offered secondhand as an alternative of purchased new and thrown away). Cue Beni – our purpose is to cut back friction factors within the round financial system so that everybody can take part. Beni just lately launched a browser extension that makes secondhand procuring on-line simpler than ever.

Beni team in action

The Beni platform gives high offers from main resale websites in an easy-to-navigate browser extension

What do you love to do for enjoyable in your spare time (when you will have any)?

One thing that I want I had realized earlier in my life is that playtime is so vital – it took me some time to forgive myself for not feeling the should be productive the entire time. Now, leaving myself with time to play is a really massive precedence for me as a result of it permits me to have the power and inspiration to indicate up as my greatest self daily. After I’m not behind my pc, you could find me outdoors – both within the ocean or different physique of water, on a path, on the farmer’s market, or sharing a meal or a glass of wine (or each!) with family and friends. I additionally eat a variety of soup.

You latterly turned one of many inaugural members of the UCSB Innovators Circle, a community for UCSB entrepreneurs (together with alumni, college, college students, and employees). What motivated you to affix and why do you assume it can be crucial for alumni to provide again to UCSB?

Whereas I felt like there have been a variety of assets out there to UCSB college students wanting to check their entrepreneurial limits, I used to be unable to search out the identical sense of neighborhood round UCSB alumni after I started my startup journey with Beni. When Kelly Adams, one of many organizers for the UCSB Innovators Circle approached me to turn into an inaugural member of the group, I used to be excited in regards to the potential to have the ability to reconnect with like-minded friends and be taught from those that have preceded me of their entrepreneurial journey. Being a UCSB scholar has considerably impacted my life – from discovering my skilled passions to assembly the love of my life (now engaged!) and nonetheless dwelling the attractive Santa Barbara life day-to-day, I’d not be the place I’m at present with out having made the choice 8 years in the past to turn into a Gaucho. The largest motive I’d give again to the college is that it has given a lot to me. Exterior of the gratitude I really feel in direction of UCSB, I really feel like giving again to the college is vital as a result of it is going to give different college students the chance to search out their passions on the college in the identical means I did.



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