MOUNTAIN VIEW, California.– LG Ads Solutions announced the global rollout of its own Automatic Content Recognition (ACR) technology on LG TVs around the world.
An upgrade to replace legacy technology and bring the new ACR solution to millions of Smart TVs in Europe, Africa, Asia Pacific, Latin America and Australia will help the company better understand viewing patterns and the effectiveness of advertising campaigns for connected TVs.
The implementation covers 27 countries in the Americas, Europe, Africa and Australia. ACR provided by LG Ads Solutions is already active on LG Smart TVs in the US
From September, LG Ads Solutions became the exclusive supplier of all LG CTV inventory and data worldwide.
“The implementation of ACR marks another important phase in our global CTV advertising business with LG Ads Solutions,” explained CEO Raghu Kodige. “This is a very important moment for brands on four continents as they increasingly need to reach cable cutters and TV viewers who have switched to OTT services, and understand the growing coverage compared to traditional linear TV services. Now, with LG Ads Solutions, brands around the world can plan, activate and measure CTV ads using the industry’s best ACR dataset to ensure campaign success. ”
ACR data will help brands to anonymously understand which TV commercials have aired and which have not, and how many times in a given household.
For brands, this means they can increase frequency levels in underexposed households, the frequency of limits in overexposed households, conquer households exposed to competitors’ advertising, and more. It also informs brands and agencies that households completely miss because of cutting cables.
The data can also be used to measure the effectiveness of advertising.
LG Ads Solutions already supports CTV campaigns in over 40 countries around the world. Now, brands in each ACR country can immediately start working with LG Ads Solutions to understand in-depth TV viewing in their country, to define specific audience segments, and to optimize the reach, frequency and effectiveness of advertising nationwide. Linear and streaming television, the company said.