GP Launches AI Video Contextual Platform


NEW YORK, Sept. 20, 2022 /PRNewswire/ — GP US, a FONA firm (FreakOut North America), is happy to announce the launch of its AI-powered video contextual platform within the US. Though the platform has been reside and working with quite a few Fortune 500 manufacturers internationally, throughout 23 international locations, the GP US staff has been growing a number of localized options for the US market growth. GP US know-how helps manufacturers, and their respective businesses distinctly enhance the effectiveness of video campaigns by bringing a stage of granular and intent-based focusing on to the Youtube channel that has been unattainable with conventional shopping for instruments. 

One of many greatest challenges with video contextual promoting over latest years has been realizing sufficient granularity with video processing and evaluation to actually determine, perceive, and separate applicable movies from inappropriate ones. No one needs their video promoting campaigns to seem adjoining to mislabeled segments, misaligned audiences or unsuitable content material, which may end up in destructive ROI, or worse, reputational harm.

Up till now the highest trade gamers have resorted to fixing this by implementing cumbersome Youtube channel-level blocks or introducing quite a few one-size suits all contextual classes. Nevertheless, the ability of Youtube and different giant video content material platforms is that one can goal advertisements to intent-based video content material particularly curated to the advertiser’s product or model messaging. 

GP video contextual platform has been constantly outperforming affinity focusing on techniques. Purchasers have seen will increase in engagement metrics, time on web page and web page views, by a median of three.4x and 12x, respectively. Not solely does it give some respiration room for manufacturers attempting to navigate the brand new period of a privateness centric advert trade but in addition the ever-changing and sophisticated cookie-replacement options growing available in the market. 

“Bringing a video contextual platform to market that may make the most of higher amount and high quality of alerts in a better manner permits for the same strategy to audience-based focusing on however significantly extra real-time and correct, “mentioned Francisco Quiroga, CCO at GP US.

About

GP US is a next-generation video intelligence platform that bridges the hole between content material and advertisements by providing contextual promoting instruments unavailable to patrons on different platforms. GP US considerably minimizes focusing on unsuitable content material for manufacturers, which reduces wasted impressions, and improves consumer sentiment, model recall, and model security. Understanding the content material customers devour at a extra granular stage permits GP US to ship simpler messaging on your model and higher ROI. Web site: https://xgp.ai

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