B.TECH introduces its B2B electronics platform “deel” to digitalize the retail sector

B.TECH introduces its B2B electronics platform "deel" to digitalize the retail sector

B.TECH introduces its B2B electronics platform “deel” to digitalize the retail sector

Cairo, Egypt, 15 August 2022: B.TECH, Egypt’s main client electronics retailer and one of many high residence home equipment distributors, has introduced the official launch of “deel”, its world-class omnichannel platform serving native retailers. The brand new launch cements B.TECH’s unwavering efforts to digitalize the native conventional retail sector whereas creating alternatives for small and medium companies. The announcement got here throughout an occasion attended by Dr. Mahmoud Khattab, CEO of B.TECH, Mohamed Khattab, Chief Transformation Officer at B.TECH, Ahmed ElMenshawy, Director of deel and e-commerce, enterprise companions representatives together with Samsung, LG, Xiaomi and Recent, and high media figures.


The all-in-one deel app is powered by B.TECH and set to create a digitalized retail working system that goals to empower native retailers. The deel app presents retailers the total spectrum of providers to make sure effectivity and transparency whereas serving to retailers begin and additional develop their companies. Among the many providers offered via deel are stock administration, B2B and B2C market itemizing, advertising options, doorstep supply, retailer designs, and coaching programs via B.TECH Academy, along with analytical instruments and a logistics market via Aramex, Dash, and Movex.    


Deel presents greater than 100,000 SKUs at wholesale pricing from greater than 50 firms, together with Samsung, LG, Xiaomi, Recent, Kiriazi, and Beko and serves over 5,000 retailers on the platform in 27 governorates via 48 retailer supply and warehouse pickup providers and a weekly replenishment cycle.


As a part of Egypt’s digital transformation and monetary inclusion technique, deel introduces a wide selection of e-payment options with a diversified portfolio of economic and fee providers that embody credit score fee phrases, on-line fee strategies, microfinance amenities, stock finance, versatile fee phrases as much as 90 days and BNPL providers.


Commenting on deel launch, Dr. Mahmoud Khattab, CEO of B.TECH, mentioned, “Now we have proudly been serving the normal retail sector in Egypt for the previous 25 years. With the launch of deel, we deploy our deep-rooted information of the electronics market, sturdy provider relationships, and our forward-thinking to contribute to the digitalization of the retail sector.”


On his half, Mohamed Khattab, Chief Transformation Officer, commented on the launch “We’re proud to be introducing to the market an omnichannel platform absolutely outfitted to assist native retailers develop their enterprise whereas addressing the vital bottlenecks the native retail sector is going through. With deel, we aspire to empower small and medium companies, create extra alternatives for them and assist them fulfill their potential amid regular progress within the e-commerce sector.


The platform is tailor-made to satisfy the wants of the retailers and fill a much-felt hole within the B2B sector. With diligent R&D and one-on-one conferences with over 200 consumers, we have now come to grasp the challenges they face and tailor-made a customer-centric app that speaks to their wants.”


On the sidelines of the launch occasion, an in-depth panel dialogue that includes the management group of B.TECH was organized.  Deel was represented by Mohamed Khattab, CTO, Ahmed ElMenshawy, Director of deel and e-commerce, and Sherif ElSaket, CCO at B.TECH joined by representatives from 4 of the highest digital firms in Egypt, particularly Mohammed Esmat, Business Director at Samsung, Mohamed Allam, Business Director at LG, Carlson Liu, Gross sales Supervisor at Xiaomi, and Hosup Kang, Managing Director at Recent.


The keynote audio system shared their views on the native retail sector, probably the most important distribution tendencies, the important thing challenges going through the sector and native retailers alike, and the worth deel convey to the market. 


In response to a report issued by CAPMAS, Egypt registered 3.653 million MSMEs till April 2022, with 9.7 million workers receiving salaries estimated at EGP 119.2 billion. In response to a report by market analysis company GfK, the e-commerce market in Egypt is at present witnessing a 50% YoY progress fee, with 42% of shoppers have bought a product or a service on-line. In the meantime, the electronics class takes the lion’s market share of conventional retail at 60%.




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