Apple devices: Apple’s new devices present advantages of diversifying provide chains to India

CUPERTINO: Apple launched new smartphones Wednesday at costs much like latest fashions regardless of inflation and provide chain woes, whereas unveiling a premium digital watch with a price ticket to match.

Whereas a 90-minute presentation on the firm’s California headquarters didn’t embrace any shock reveals, the tech big did unveil a brand new digital identification system to obviate the necessity for a bodily sim card.

The corporate’s latest smartphone, the iPhone 14, prices $799 for the bottom mannequin — the identical value as the present model, whereas a premium iPhone 14 Professional Max will go for $1,100.

The set of up to date merchandise, which additionally consists of new earbuds, is designed to maintain prospects loyal to its profitable expertise ecosystem.

“Apple continued its robust progress within the first half of 2022, pushed by strong demand for the iPhone 13 — which was the best-selling smartphone worldwide,” mentioned Le Xuan Chiew, an analyst at Canalys.

The power to maintain the iPhone costs flat mirrored the advantages of diversifying the availability chain to India after China’s zero-tolerance Covid insurance policies crimped manufacturing there, the analyst mentioned. Wedbush analyst Dan Ives mentioned the launch occasion underscored Apple’s logistics energy.

“Taking a step again, launching 3 new core {hardware} merchandise throughout the Apple ecosystem regardless of the most important provide chain disaster seen in fashionable historical past is a serious feat for Prepare dinner & Co. particularly with the zero Covid shutdowns in China seen in April/Might,” Ives mentioned.

Options of the brand new iPhone 14 embrace a extra sturdy battery and new photographic capacities to seize “extremely extensive” scenes and low-light settings. The telephones additionally include an “emergency SOS” perform to allow messaging to emergency companies when exterior of Wifi protection. The iPhone 14 Plus is available in an enormous 6.7-inch (17-centimeter) display that provides a greater expertise when enjoying video games or watching movies.

Firm officers touted new digital watch merchandise with enhanced options. The Apple Watch Sequence 8 — which might monitor physique temperature and different physique capabilities — costs at $400. The corporate additionally unveiled the Apple Watch Extremely, priced at $800, which features a battery with sufficient lifespan for hardcore athletes “to finish a long-course triathlon,” in keeping with an Apple press launch.

Neil Saunders, analyst at GlobalData Retail, described the brand new choices as having “incremental enhancements reasonably than groundbreaking new improvements,” including that the corporate “has executed sufficient to drive demand by persuading shoppers to improve and bask in its new merchandise.”

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