AI’s Challenges and Limitations Writing Content material

Second in a miniseries on how companies can leverage AI writing software program of their advertising departments. On this article, we find out about AI’s limitations.

AI writing software program has extra capabilities and use instances than ever earlier than — particularly on the subject of auto-generating content material. As such, advertising departments and content material writers have began utilizing these instruments to automate manufacturing and attain their digital advertising targets.

Nevertheless, even with the development of those instruments, they aren’t a flawless answer. 

For that motive, this text covers the challenges related to this expertise because the second installment of our miniseries on AI writing software program for advertising. This manner, you get a clearer understanding of those instruments and what to anticipate when utilizing them. We lined the fundamentals of AI writing in Half 1 of the sequence.

Challenges: Will AI Writing Instruments Change Human Content material Writers?

AI writing is a polarizing matter — particularly among the many digital advertising and writing industries. One of many greatest issues in these communities is the menace AI writing software program poses to writing-focused professions. 

And for good motive! 

If companies can minimize prices by changing human writers with AI, what’s stopping them? Alexander Lewis, freelance author and founding father of Lewis Business Writing, feedback:

 “What I found is that AI writers are respectable aids on the subject of outlining articles or developing with one-off headline options… However should you’re on the lookout for AI to seize what individuals love about good writing and copywriting — tales, large unique concepts, and so forth — then these instruments fall quick.” 

Let’s focus on 4 the explanation why these AI writing instruments fall quick:

1. Can not Kind its Personal Opinions or Insights 

Whereas AI writing software program accesses billions of webpages to ship related content material, it can not type unique opinions, insights or conclusions.

Robert Zeglinski, managing editor and researcher at BreakingMuscle, says, “AI copywriting instruments are spectacular, however they are not modern. It is a machine. They eat human-written articles and content material to create one thing recent. AI instruments create unbelievable copy, however new does not imply unique.”

So, it is likely to be finest to step away from the AI writing instrument should you’re engaged on thought-leadership items, area of interest content material, technical articles or when you have experience in a topic. This manner, you may craft high-quality, unique content material filled with examples, skilled recommendation, information and extra. 

Associated Article: AI Writing Software program for Advertising: The Fundamentals, Half 1

2. Struggles With Lengthy-Kind Content material 

These instruments are inclined to battle with complicated and technical long-form content material — usually resulting in repetitive or factually unsuitable articles. Pooja Seshadri, advertising affiliate at Narrato, explains:

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